AI and deep learning among the top trends in video content analytics, experts reveal

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Video analytics represents a staple feature in just about any modern video surveillance system and they are likely to become increasingly important moving forward as the solutions of choice for processing the huge volume of video data captured daily by millions of security cameras around the world.

And in order to deal with this huge amount of information, video analytics software applications are increasingly turning to one of the hottest new technologies: artificial intelligence (AI).

It is believed more and more retail businesses will start leveraging it for proactive, strategic planning to enhance the shopping experience, yielding higher sales and greater customer loyalty, while healthcare organisations addressing operational challenges like finding unauthorised people in restricted facility areas.

Furthermore, transportation hubs will be able to leverage video analytics in order to improve passenger flow and municipalities will be able to proactively keep city streets safer.

Despite misgivings among civil liberties groups (which can be assuaged by the industry), facial recognition will continue to be adopted in greater numbers, by a wider range of applications, in 2019, Trevor Matz, CEO, BriefCam, believes.

“Facial recognition is big development that is here to stay,” he says. “Made possible by deep learning and AI technology, facial recognition can log you into your smartphone and identify your friends in your social media photos.

“And as we think of video content analysis, facial recognition is playing an increasingly significant role. In 2019 we’ll see more law enforcement organisations using video analytics with facial recognition to solve incidents much faster and retailers immediately identify shoplifters.”


Video Analytics is the latest-generation development in the field of video surveillance solutions, designed to help customers further improve the overall effectiveness of their CCTV security solution.

The system monitors video streams coming from analog, digital, or IP CCTV cameras in near real-time and automatically creates current security alerts when recognizing specific types of events and activities, prompting the operator to act.

A Video Analytics solution can also be used for analysing historical data to identify specific incidents and patterns (forensic analysis).

Using a Video Analytics system to automatically monitor camera video feeds and alert for events of interest enables superior efficiency and cost reductions by eliminating the need for manual work and helping operators notice and respond to threats sooner, rather than later.

The Video Analytics solution supplied by CCTV Surveillance features specific applications for perimeter protection intrusion management, crowd management and situation indication, which facilitate extensive, highly complex surveillance operations and highlight crucial decision data in a very visible manner.

Video Analytics is a very practical and effective solution that meets the needs of all stakeholders involved in the surveillance system’s operation, including operators, security officers, and corporate managers.

If you would like to find out more about the Video Analytics solutions developed by CCTV Surveillance, please contact our sales team, they’ll be more than happy to answer all of your questions and queries.

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